IDENTITY

Live Oak Private Wealth is a Wilmington based, fee only firm serving high net worth families, founders, and business owners. The brief was a brand system that signals trust without feeling stiff, plus a visual toolkit ready for site, print, and social on day one.

I built the core identity and the toolkit to match. Alongside the logo and styles, I led art and photo direction for a custom shoot covering lifestyle scenes, office texture, and partner headshots. We set consistent rules for light, framing, and color so images read clean across every format. The result is a calm, confident voice with files the team can reuse and scale.

Services: Brand identity, logo system, color and type, layout rules, image treatment, photo direction, headshot standards, retouching guidelines, file hygiene, template build, documentation

Deliverables: Logo suite and lockups, stationery and business cards, email signature, pitch and one-pager templates, investor packet starter slides, website style guidance, social headers and post templates, print ads, photography library with headshot system and crops

My role: Identity design, art direction, shoot planning and production, on-set direction, curation and retouch notes, template creation in Adobe and Google, packaging and handoff

Photography notes: Shot list for lifestyle and portraits, location plan, wardrobe and prop guides, lighting approach for a consistent key and fill, backdrop and crop ratios for headshots, color grade reference, export presets for web and print