I’m Kyle Peeler, a senior visual designer based in Wilmington, North Carolina. I build brand systems and marketing creative that are made to work in the real world, not just look good in a case study. Most of my work lives where brand, product, and performance meet.

For the past eight-plus years, I led visual design at Live Oak Bank, a digital-first financial institution. I worked across campaigns, web, email, social, events, and print, helping launch rebrands and sub-brands, shape product stories, and keep everything moving in the same visual direction. A big part of the job was turning loose ideas and shifting priorities into clean systems, reusable templates, and clear rules that helped teams ship strong work on time.

I like problems with real constraints. Give me a business goal, a target audience, and a few metrics to track, and I’m in. I care about clear hierarchy, strong typography, simple grids, and copy that respects people’s time. I enjoy collaborating closely with marketers, writers, product, and dev so the work feels connected, not tossed over a wall. My favorite projects are the ones where you can see the before and after in both the visuals and the numbers.