I am Kyle Peeler, a senior visual designer based in Wilmington, North Carolina. I build brand systems and marketing creative that are meant to do a job in the real world, not just live in a case study. Most of my work sits where brand, product and performance meet.

For the last eight plus years I led visual design at Live Oak Bank, a digital first financial institution. I worked across campaigns, web, email, social, events and print, helping launch rebrands and sub brands, shape product stories and keep everything pointing in the same visual direction. A big part of the role was turning loose ideas and shifting priorities into clean systems, simple templates and clear rules that made it easier for the whole team to ship good work on time.

I like problems with real constraints. Give me a business goal, a target audience and a few metrics to watch, and I am happy. I care about clear hierarchy, strong type, simple grids and copy that respects people’s time. I enjoy working closely with marketers, writers, product and dev so the work feels connected instead of tossed over a wall. My favorite projects are the ones where we can see the before and after in both the visuals and the numbers.