SIMPLE AND DURABLE

Logos are where brand discipline starts. I focus on one strong idea, then refine the form until it reads in a glance and holds up at any size. The work is type forward and shape driven, tested on hats, favicons, slides, and storefronts. From there I build what teams actually use lockups, clear space, small size variants, color and type pairings so the mark stays consistent across web, social, print, and merch. The projects here span outdoor services to real estate, insurance, photography, and local short term rentals. Simple forms, clear reads, no fluff.