IDENTITY

Canapi Ventures backs teams building modern financial technology. I stood up the brand system and visual toolkit so the firm could present with clarity from day one. Alongside the logo and core styles, I led art and photo direction for a custom shoot founder and team portraits, office texture, and simple event visuals for PR. We set consistent rules for light, framing, and color so assets read clean across web, pitch, and press. The result is a confident, modern voice with a kit the team can reuse and scale.

Services: Brand identity, logo system, color and type, layout rules, image treatment, photo direction, portrait standards, retouching guidelines, file hygiene, template build, documentation

Deliverables: Logo suite and lockups, stationery and business cards, email signature, pitch and memo templates, one pager and fact sheet, website style guidance, social headers and post templates, press and event graphics, photography library with portrait system and crops

My role: Identity design, art direction, shoot planning and production, on set direction, curation and retouch notes, template creation in Adobe and Google, packaging and handoff

Photography notes: Shot list for portraits and environment, location and backdrop plan, wardrobe and prop guides, lighting approach for a consistent key and fill, crop ratios for portraits and social, color grade reference, export presets for web and print