BEGGING FOR YOUR ATTENTION
At Live Oak Bank, a Wilmington based digital bank for small business owners and savers, I worked in house on a lean, performance focused team. The brief was simple: campaign creative that felt human and read fast in every channel.
I led art and photo direction for a service forward concept. We planned and produced an in house shoot in downtown Wilmington, covering locations, talent, wardrobe, props, and a tight shot list. On set I directed framing and light so headlines and offers stayed clear at every size.
We then rolled the visuals into a full asset set for Google display, paid social, print, and out of home. I built templates and tidy files so the digital team could ship variants quickly and keep the look consistent.
Services: Art direction, photo direction, shoot planning and production, location scouting, talent coordination, shot lists, on set direction, asset library, template build
Deliverables: Google digital ads, paid social, print ads, billboard creative, display variants, production files
View commercial here.
LIVE OAK BANK REBRAND
The rebrand came before the campaign. It was a full overhaul of an aging identity to match a more forward looking set of services and products. Below is a visual walk through of the system in use. Color, type, grid, icon style, and image rules keep layouts related across web, social, and print. Components stay flexible but opinionated, so headlines stay strong and details are easy to scan. A lean template set covers common needs with clear notes for new formats. Everything lives in one shared library with clear names and tokens, so designers and developers work from the same source of truth. The result is a clearer voice, faster builds, and a brand that holds together everywhere.
